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grandiosa amaryllis

Grandiosa®: the new generation of amaryllis that makes growers and shelves look twice

Amaryllis has always been the show-off of the winter season. Grandiosa® makes it a show-off with a business case: strong stems from smaller bulbs, a palette from intense Christmas red to soft pastel pink, and a vase life of 10 to 14 days. Holland Bulb Market, supplying the trade from Heiloo since 1868, offers the complete Grandiosa® assortment.

What makes Grandiosa® a new generation?

Grandiosa® stands for strong Hippeastrum varieties with elegant flower shapes and a broad colour palette. The selection was built around one idea: a flower that looks premium and performs reliably, from the greenhouse to the living room.

  • Colour from festive to soft: from intense Christmas red to delicate pastel pink.
  • Reliable vase life: 10 to 14 days, ideal for high-quality bouquets and premium presentations.
  • Two products in one: equally suitable for cut flowers and for pot production, giving retailers an attractive, versatile finished product.

A palette with personality

From the stately Princess Madeleine and the bold Route 66 to Inca and Cleopatra, Grandiosa® is a family of names that sell themselves. The Grandiosa® Double range adds fuller flowers in varieties such as Kopper King, Cranberry Crush, Old Yella and Plum Crazy. The range also includes Table Dance, Red Tiger and Orange Queen, so there is a colour for every concept, from classic Christmas to modern pastel.

For cut-flower growers: more stems per square metre

Here is the trick that growers appreciate: even smaller bulbs produce strong, high-quality flower stems. That means more bulbs can be planted per square metre. Growers make optimum use of their greenhouse space, achieve a higher yield and improve the overall profitability of their production.

For retail: ready for the shelf

A flower that is easy to sell is a flower that is easy to present. Holland Bulb Market offers a selection of Grandiosa® retail products, shown on pages 39, 40 and 132 of our Spring 2027–2028 catalogue. Looking for a gift-ready solution? Combine Grandiosa® with our Amaryllis Boxes: ready-to-sell boxes of 24 amaryllis in size 26/28.

Grown outdoors, with a lower footprint

Grandiosa® bulbs are grown outdoors in open fields, without the use of energy-intensive greenhouses. The result is minimal energy consumption and a low CO₂ footprint, a story that your customers increasingly want to hear.

Available all year round

Both flowers and bulbs are available year-round. That brings continuity, flexibility and attractive commercial opportunities for every sales season, not just the weeks before Christmas.

Why order Grandiosa® from Holland Bulb Market?

  • The complete Grandiosa® assortment from one supplier
  • Shipping to more than 60 countries
  • A specialist in flower bulbs for the trade since 1868

Ready to add Grandiosa® to your range? Contact our sales team at info@hollandbulbmarket.nl or +31 72 505 1253, or browse the Hippeastrum range.

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