Hortiflorexpo IPM Shanghai 2027
Holland Bulb Market at Hortiflorexpo IPM Shanghai 2027 – stand E4A85
From 9 to 11 April 2027, Holland Bulb Market exhibits at Hortiflorexpo IPM Shanghai, the trade fair for the horticulture and flower sector in China. You will find us at stand E4A85 in the Shanghai New International Expo Centre (SNIEC). Below you can read what to expect at the fair and how to book a meeting with us.
What is Hortiflorexpo IPM?
According to Messe Essen, Hortiflorexpo IPM is the largest trade fair for horticulture in China. It is organised in cooperation with IPM ESSEN and takes place every year, alternating between Beijing and Shanghai. According to the organisers, the 2026 edition in Beijing attracted nearly 700 exhibitors from 20 countries and regions and more than 90,000 visits from 46 countries, on around 40,000 m². The fair is open to trade visitors only. Holland Bulb Market has attended the Beijing and Shanghai editions for years.
Dates and venue
- Dates: 9, 10 and 11 April 2027
- Venue: Shanghai New International Expo Centre (SNIEC), 2345 Longyang Road, Pudong, Shanghai, China
- Holland Bulb Market: stand E4A85
Themes at the fair
The fair is divided into four main themes:
- Plants: including pot plants, flower bulbs, young plants and bonsai
- Technology: greenhouse construction, irrigation and growing systems
- Floristry: cut flowers, dried flowers and florist supplies
- Garden features: garden furniture and garden products
What can you discuss with us?
- Hua Wang is our contact for Asia. She comes from China, studied agriculture in Wageningen and knows the needs of the Asian market well. Talk to her about our flower bulb assortment, cultivar choice and delivery. Hua speaks English, Chinese and Japanese.
- Naixin Zhang is also a contact for Asia. She studied at the agricultural university in Wageningen and has extensive knowledge of perennials. Naixin speaks English and Chinese.
- Roland Hillebrink is our General Manager. He has helped build Holland Bulb Market's exports to new markets since the 1990s and has extensive product knowledge. Talk to him about long-term cooperation, our assortment and your plans for the coming seasons. For quotations and orders, Hua and Naixin will be happy to help you.
Read more about our colleagues on the About us page. We have a dedicated offer for growers, landscaping and retail.
Book a meeting in advance
The fair gets busy. To be sure of time for a conversation, contact us in advance:
- Hua Wang: salesasia@hollandbulbmarket.nl, +31 6 34 61 01 66
- Naixin Zhang: salesasia@hollandbulbmarket.nl, +31 6 28 40 07 77
You can also reach us on WeChat. Scan the QR code below or visit our Chinese page.
Can't make it to Shanghai? Request our current price list via the contact form.
Visitor registration
Trade visitors register via the organiser's visitor registration. You can also request a visa invitation there.
Frequently asked questions
When is Hortiflorexpo IPM Shanghai 2027?
From 9 to 11 April 2027.
Where does the fair take place?
At the Shanghai New International Expo Centre (SNIEC), 2345 Longyang Road, Pudong, Shanghai.
Where can I find Holland Bulb Market?
At stand E4A85.
Is the fair open to everyone?
No, the fair is for trade visitors only. Registration is via en.hortiflorexpo.com.
